A Consumer Experience Study by Resonate
Childcare Customer Opportunities in 2022
The ultimate report for Early Childhood Education and After School Care Services Providers who want to understand their customers and identify growth opportunities
Insights you can expect from this report
- Reasons why parents send their children to childcare centres
- What parents value the most in childcare services in 2022
- Why do parents choose to enrol full-time or part-time
- How you can increase usage/enrollment and lifetime value
- How you can go beyond the local area
- What future users are looking for
- What other services would they pay/switch for
- Identify Childcare customer opportunities in 2022 and how to make use of them
More about the study
Are you a childcare service or OHSC services provider who would like to identify opportunities and risks in this industry by understanding prospective customers, and major blockers that restrain parents from using the service? Would you like to know how to win customers through the dream experience? If yes, then this report is for you.
What is the ‘New normal’ in childcare services and what parents are looking for
COVID-19 significantly changed the ways of working and thus the care needs of families. Families changed enrollment patterns and placed greater value on health and safety as well as re-assessed the quantity and type of care they required. However, as the return to work gains momentum and government support to families increases, there is once more a high-demand environment with new customer growth opportunities in the sector.
Service providers can understand and embrace these growth opportunities and take the lead in this sector by comprehending the present context and changes in customer needs. The Australian Federal Government has enhanced assistance for families to help parents come back to the workforce and relaxed regulations to support ECEC services as well.
The report aims to help childcare and OSHC service providers identify opportunities and risks in this industry by understanding prospective customers, major blockers that restrain parents from using the service, and how to win customers through the dream experience.
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